Saturday, August 6, 2011

Wedding Silk Sarees


This regal setting was part of a promotional campaign for Pothys Palace, a textile store in Chennai's T. Nagar. Yes, the city's silk saree market is witnessing several innovative changes. Fifty years ago, a typical Tamil wedding would have among its many rituals a trip to Kancheepuram for its famed pattu (silk). Often, the family would boast of a patron weaver who would meticulously design and put together the bride's trousseau. 


At Pothys Palace the collection in ven pattu (white silk) and leaf-green has found many patrons. "With jacquard boxes in looms, we can make the most intricate designs on silk. And the colour palette has seen a major change. Earlier, only dark colours such as maroon, magenta and green were used for silk sarees. But today over 1,000 colours are used. Pastel shades have made a great impact," says S. Ramesh, the store's managing partner.  

Established first in Tirunelveli, the store finds a loyal following among people hailing from interior Tamil Nadu. The original founders are said to have worked for the royal courts in the distant past. In fact, even today their designs depict the valour of a bygone era in silk and gold zari. Pothys has now forayed into designer sarees, and Indian and western wear. 
 
Very little in terms of product differentiation. But the scale takes the cake for this brand. Pothy’s was a prominent outlet in Coimbatore Tirunelveli chennai and they started opening branches because their competition decided to tickle them. Yes. When Nalli opened an outlet in Coimbatore, Pothy’s was outraged. And outraged is a euphemistic term, because going by what they did, it should be termed as nothing less than a war. They have the then largest clothing outlet in Chennai bang opposite Nalli’s. And was amongst the first to go TV with consummate ease. They did a huge part of the market share and they made it look so easy. Chennai (read T Nagar) had two large stores to go to now. 

For more information
http://www.pothys.com 

Friday, June 24, 2011

Samudrika pattu collections


SAMUDRIKA PATTU COLLECTIONS


Samudrika pattu saree revives ancient tradition in Indian silk sarees. These Wedding sarees are available in Pothys.  The weave is perfect and impeccable in these sarees.
 

Ethnic designs are incorporated in an aesthetic manner in these Wedding sarees collection. Samudrika pattu  saree is an opulent and memorable gift to women dear to you. The grammer of weaving silk saree is followed without the slightest deviation in these Wedding sarees . Current style is appropriately blended in these sarees at times without any compromise in the weight and quality of the threads.



Samudrika pattu saree is available not only in the wedding sarees collection but also for sarees of other caliber. Women of all ages have Samudrika pattu saree that suits them. Patterns vary for young women and those who are senior citizens. Wedding sarees collections does not stop its focus with the bride alone but also extends to relatives of the bridal couple who wish to look their best on the wedding celebrations.



For more information
http://www.pothys.com

Sunday, January 23, 2011

Samudrika Pattu


Pothys has established itself as house hold name in the textile industry in Tamil Nadu. Our undisputed reputation stems from our unflinching dedication to give you the highest quality, exclusive and diverse clothing options and unmatched customer service. Our showrooms house the largest collection of silk sarees in Tamil Nadu. At Pothys you get the benefit of diverse silk varieties, exclusive designs and authentic silk brands. Yes, Pothys is the first Textile showroom in Tamil Nadu to launch its own unique brand of silk sarees namely Samudrika, Parampara and Vastrakala.

A beautiful woman is the epitome of the perfect creation, in other words she is endowed with "Samudrika Lakshanam" according to vedas. At Pothy's our designers and weavers have achieved in capturing such admirable characteristics in our Kanchipuram sarees and have christened this creation as "Samudrika Pattu - Sarva Lakshana Pattu"


Lady in Pink, one of the most charming colour for women. A bright pink base colour with golden zari border design. A detailed design in the pallu makes the saree extra special. An ideal saree on your favorite day with your favorite people. Saris at pothys proved an nice Experience , the freshness and beauty of a flower garden, when you adorn this samundrika silk masterpiece. The highlight of this creation is the elaborate puni gold floral designs and its complementing grand bavanji head piece, the end result is just splendid.

This multiple design samundrika silk saree is a modern take on the traditional checked patterns of the yesteryears. Unique colour combinations and intricate designs within the checks conceived in this saree will make you stand out in a crowd, giving you the attention you rightly deserve.You will want to pick up this authentic samundrika saree the moment you lay eyes on it, because of its delectable candy pink colour rightly complimented by the rich jall jari floral design that covers the entire saree. The intricate gold brocade work is indeed a treat to the eyes.


Sweet and pretty, it’s a unique colour combination of sweet blue-violet with pretty cross checked design that makes you blush all the time. The pallu stands out on its own with the gorgeous design of zari work. This saree reflects the artistic diversity of our master weavers, observe how the rose pink colour of the saree is enhanced by unique multicolor floral border designs. The rich borders and head piece carry exhaustive meena and bavanji work. Simple yet classy is what this creation stands for.

This saree stands out for its creative play with stripes, colours and patterns. The Multi-coloured closely placed vertical stripes; broad stripes with inlaid gold jari patterns, temple borders and the bavanji design head piece, all together create a magnificent and luxurious creation. Bright blue colour silken canvas makes the other designs and patterns to come alive.Setting a new trend, this silken wonder carries lakhs of mango patterns in bright gold colours both on the body and the head piece. The dark mahogany background is an appropriate contrast to the golden mango designs and further enhances the radiance of this creation. The head piece too is beautifully designed and complements the entire look and feel and this saree.

For more information